Seasonal packaging
Seasonal packaging is a way of marketing a product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and New Year's. It is efficient as a marketing tool.[1]
Rationale
- Packaging works as a "silent salesman," [2] and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product.[3] It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging.[4][5]
Meaning
Development
Seasonal packaging was embraced by brands in order to make products stand out from the similar category. Nowadays, the innovative design of product seasonal packaging emphasize the demand of customers rather than competition itself.[citation needed]
Market power
Seasonal packaging use digital printing to print, so that large demand for seasonal packaging production motivates the development of printing market.[8]
Examples
Examples of products that has used seasonal packaging are
- Toblerone (Changing logo to "ToMyLove" or "HoHoHo")
- Quality Street (Changing logo to Quality Dad)
- Coca-Cola Christmas packaging[9]
- Eid packaging[10]
References
- ^ Vazquez, Delia; Bruce, Margaret; Studd, Rachel (2003-10-01). "A case study exploring the packaging design management process within a UK food retailernull". British Food Journal. 105 (9): 602–617. doi:10.1108/00070700310497345. ISSN 0007-070X.
- ^ BARDI, EDWARD J.; KELLY, LARRY G. (1974-12-01). "Organizing for Effective Packaging Management". Transportation Journal. 14 (2): 53–57. JSTOR 20712318.
- ^ Bone, Paula Fitzgerald; Corey, Robert John (2000-04-01). "Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-Interested Consumers". Journal of Business Ethics. 24 (3): 199–213. doi:10.1023/A:1006257523743. JSTOR 25074279. S2CID 152582728.
- ^ Nancarrow, Clive; Tiu Wright, Len; Brace, Ian (1998-03-01). "Gaining competitive advantage from packaging and labelling in marketing communications". British Food Journal. 100 (2): 110–118. doi:10.1108/00070709810204101. ISSN 0007-070X.
- ^ Rundh, Bo (2009-09-05). "Packaging design: creating competitive advantage with product packaging". British Food Journal. 111 (9): 988–1002. doi:10.1108/00070700910992880. ISSN 0007-070X.
- ^ Underwood, Robert L. (2003-01-01). "The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience". Journal of Marketing Theory and Practice. 11 (1): 62–76. doi:10.1080/10696679.2003.11501933. JSTOR 40470084. S2CID 167508118.
- ^ Elliott, Richard (1997-04-01). "Existential consumption and irrational desirenull". European Journal of Marketing. 31 (3/4): 285–296. CiteSeerX 10.1.1.523.122. doi:10.1108/03090569710162371. ISSN 0309-0566.
- ^ Heilmann, J.,& Antikainen, H. (2009). ".Inkjet – teknologia, sovelluskohteet, prosessit". GT-raportti 3/2009. Finland: VTT. (In Finnish).
{{cite journal}}
: CS1 maint: multiple names: authors list (link) - ^ "Coca-Cola launches Christmas packs | Packaging News". Packaging News | Jobs | Production | Design | Innovation. 2014-11-17. Retrieved 2015-10-25.
- ^ Gordon, C (24 May 2021). "Nero Atelier Created Gorgeous Packaging For The Eid Mubarak Festival". Print. Retrieved 11 September 2022.
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topics
- Active packaging
- Child-resistant packaging
- Contract packager
- Edible packaging
- Modified atmosphere/modified humidity packaging
- Overpackaging
- Package delivery
- Package pilferage
- Package testing
- Package theft
- Packaging engineering
- Resealable packaging
- Reusable packaging
- Reuse of bottles
- Shelf life
- Shelf-ready packaging
- Shelf-stable
- Sustainable packaging
- Tamper-evident
- Tamper resistance
- Wrap rage
packages
- Alternative wine closure
- Banana box
- Beer bottle
- Box wine
- Case-ready meat
- Coffee bag
- Cosmetic packaging
- Currency packaging
- Disposable food packaging
- Drink can
- Egg carton
- Evidence packaging
- Field ration
- Flour sack
- Foam food container
- Food packaging
- Fuel container
- Gas cylinder
- Glass milk bottle
- Growler
- Juicebox
- Low plastic water bottle
- Luxury packaging
- Milk bag
- Optical disc packaging
- Oyster pail
- Popcorn bag
- Pharmaceutical packaging
- Plastic milk container
- Purdue Improved Crop Storage bags
- Sand bag
- Seasonal packaging
- Self-heating food packaging
- Screw cap (wine)
- Single-serve coffee container
- Toothpaste pump dispenser
- Water bottle
- Wine bottle
- Aerosol spray
- Aluminium bottle
- Aluminum can
- Ampoule
- Antistatic bag
- Bag-in-box
- Bag
- Barrel
- Biodegradable bag
- Blister pack
- Boil-in-bag
- Bottle
- Box
- Bulk box
- Cage
- Case
- Carboy
- Carton
- Chub
- Clamshell
- Corrugated box design
- Crate
- Disposable cup
- Drum
- Endcap
- Envelope
- Euro container
- Flexible intermediate bulk container
- Flexi-bag
- Folding carton
- Glass bottle
- Gunny sack
- Inhaler
- Insulated shipping container
- Intermediate bulk container
- Jar
- Jerrycan
- Jug
- Keg
- Mesh bag
- Multilayered packaging
- Multi-pack
- Packet (container)
- Padded envelope
- Pail
- Paper bag
- Paper sack
- Plastic bag
- Plastic bottle
- Retort pouch
- Salvage drum
- Sachet
- Security bag
- Shipping container
- Shipping tube
- Skin pack
- Spray bottle
- Squround
- Stand-up pouch
- Steel and tin cans
- Tetra Brik
- Thermal bag
- Tub (container)
- Tube
- Unit load
- Vial
- Wooden box
and
components
- Adhesive
- Aluminium foil
- Bail handle
- Bioplastic
- Biodegradable plastic
- BoPET
- Bubble wrap
- Bung
- Cellophane
- Closure
- Coated paper
- Coating
- Coextrusion
- Corrugated fiberboard
- Corrugated plastic
- Cushioning
- Desiccant
- Double seam
- Flip-top
- Foam peanut
- Gel pack
- Glass
- Hot-melt adhesive
- Humidity indicator card
- Kraft paper
- Label
- Lid
- Linear low-density polyethylene
- Liquid packaging board
- Living hinge
- Low-density polyethylene
- Meat diaper
- Metallised film
- Modified atmosphere
- Molded pulp
- Nonwoven fabric
- Overwrap
- Oxygen scavenger
- Package handle
- Packaging gas
- Pallet
- Paper
- Paper pallet
- Paperboard
- Plastic-coated paper
- Plastic film
- Plastic pallet
- Plastic wrap
- Polyester
- Polyethylene
- Polypropylene
- Pressure-sensitive tape
- Pump dispenser
- Screw cap
- Screw cap (wine)
- Security printing
- Security tape
- Shock detector
- Shock and vibration data logger
- Shrink wrap
- Slip sheet
- Staple (fastener)
- Strapping
- Stretch wrap
- Susceptor
- Tamper-evident band
- Tear tape
- Temperature data logger
- Time temperature indicator
- Tinplate
- Velostat
- Aseptic processing
- Authentication
- Automatic identification and data capture
- Blow fill seal
- Blow molding
- Calendering
- Canning
- Coating
- Containerization
- Converting
- Corona treatment
- Curtain coating
- Die cutting
- Die forming (plastics)
- Electronic article surveillance
- Extrusion
- Extrusion coating
- Flame treatment
- Glass production
- Graphic design
- Hazard analysis and critical control points
- Hermetic seal
- Induction sealing
- Injection moulding
- Lamination
- Laser cutting
- Molding
- Package tracking
- Papermaking
- Plastic extrusion
- Plastic welding
- Printing
- Product development
- Production control
- Quality assurance
- Radio-frequency identification
- Roll slitting
- Shearing (manufacturing)
- Thermoforming
- Track and trace
- Ultrasonic welding
- Vacuum forming
- Vacuum packaging
- Verification and validation
- Barcode printer
- Barcode reader
- Bottling line
- Calender
- Can seamer
- Cap torque tester
- Cartoning machine
- Case sealer
- Check weigher
- Conveyor system
- Drum pump
- Extended core stretch wrapper
- Filler
- Heat gun
- Heat sealer
- Industrial robot
- Injection molding machine
- Label printer applicator
- Lineshaft roller conveyor
- Logistics automation
- Material-handling equipment
- Mechanical brake stretch wrapper
- Multihead weigher
- Orbital stretch wrapper
- Packaging machinery
- Pallet inverter
- Palletizer
- Rotary wheel blow molding systems
- Seed-counting machine
- Shrink tunnel
- Staple gun
- Tape dispenser
- Turntable stretch wrapper
- Vertical form fill sealing machine
post-use
- Biodegradation
- Closed-loop box reuse
- Environmental engineering
- Glass recycling
- Industrial ecology
- Life-cycle assessment
- Litter
- Packaging waste
- Paper recycling
- PET bottle recycling
- Plastic recycling
- Recycling
- Reusable packaging
- Reverse logistics
- Source reduction
- Sustainable packaging
- Waste management