WIL-FM

Country music radio station in St. Louis
  • St. Louis, Missouri
Broadcast areaGreater St. LouisFrequency92.3 MHz (HD Radio)Branding92.3 WILProgrammingFormatCountrySubchannels
  • HD2: Second Fiddle (Americana)
  • HD3: My Mix 94.3 (oldies)
OwnershipOwner
  • Hubbard Broadcasting
  • (St. Louis FCC License Sub, LLC)
Sister stations
KPNT, KSHE, WARH, WXOSHistory
First air date
1962; 62 years ago (1962)
Former call signs
KFMS (March 30, 1973-September 1, 1974)
Call sign meaning
carried over from the former WIL (1430 AM); said to have stood for "Watch It Lead"Technical informationFacility ID72390ClassC0ERP
  • 99,000 watts
  • MAX: 100,000 watts
HAAT300 meters (980 ft)Translator(s)HD3: 94.3 W232CR (Alton, Illinois)LinksWebcastListen LiveWebsite923wil.com

WIL-FM (92.3 MHz) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).

Format

WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.

History

WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]

On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]

On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]

HD Radio

Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.

On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).[8]

References

  1. ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
  2. ^ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
  3. ^ FCC’s history cards for WIL-FM; retrieved April 28, 2021.
  4. ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
  5. ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
  6. ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
  7. ^ WIL Rebrands Back To Its Call Letters Radioinsight - October 6, 2020
  8. ^ "WBGZ Moves to 107.1; Launches Oldies My Mix 94.3".

External links

  • Official website
  • WIL Radio Collection finding aid at the St. Louis Public Library
  • WIL-FM in the FCC FM station database
  • WIL-FM in Nielsen Audio's FM station database
  • STLRadio.com - Historic information about St. Louis radio broadcasting
  • W232CR in the FCC FM station database
  • W232CR at FCCdata.org
  • v
  • t
  • e
Radio stations in the St. Louis metropolitan area (Missouri) and the Metro East (Illinois)
By AM frequency
By FM frequency
LPFM
  • 92.9
  • 97.5
  • 99.5
  • 102.9
  • 106.9
Translators
NOAA Weather Radio
frequencyDigital radio
by frequency & subchannelBy call signDefunct
Satellite radio local traffic/weather
XM Channel 217
Sirius Channel 151
Nearby regions
Cape Girardeau-Jackson
Columbia
Hannibal/Quincy
Marion–Carbondale
Mount Vernon
Springfield, IL
See also
List of radio stations in Missouri
List of radio stations in Illinois
Notes
1. Now internet-only.
  • v
  • t
  • e
Country radio stations in the state of Missouri
Stations
Defunct
See also
adult contemporary
classic hits
college
country
news/talk
NPR
oldies
religious
rock
sports
top 40
urban
other radio stations in Missouri